Effective Date: 28.07.2025

This Privacy Policy outlines how Maison MIZŪMI (“Mizumi”, “we”, “us”, or “our”) collects, uses, stores, and discloses your personal information when you interact with our website, services, and products.

Maison MIZŪMI is a luxury womenswear brand based in Bulgaria, committed to safeguarding your personal data and respecting your privacy rights in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable data protection laws.

1. Contact Details

If you have any questions about this Privacy Policy or the handling of your data, please contact us: studio@maison-mizumi.com

2. What Information We Collect

We collect personal data in various ways when you use our services, such as:

Identification and Contact Data: Full name, billing and shipping address, email address, phone number

• Order and Transaction Data: Order history, payment method (via third-party payment gateways), delivery preferences

• Technical and Usage Data: IP address, device type, browser, time zone, location, interaction with our website

• Marketing and Communication Preferences: Email subscription status and user engagement with our campaigns

• Customer Service Data: Any communications or requests sent to us, including feedback or complaints
  
  

3. How We Use Your Information

We use your information for the following legitimate purposes:

• To process and deliver your orders

• To provide customer support and respond to inquiries

• To notify you about updates, changes, or issues with your orders

• To send you marketing materials (only if you opt-in)

• To understand and improve our website and user experience

• To comply with legal obligations (e.g., tax and accounting regulations)
  
  

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity — to fulfill orders and deliver services

• Consent — for marketing communications and optional cookies

• Legitimate interest — for analytics, fraud prevention, and improvement of our offerings

• Legal obligation — to meet applicable tax, legal, or regulatory requirements
  
  

5. Marketing Communications

You may choose to receive updates about our collections, promotions, and brand news. If you no longer wish to receive these communications, you can:

• Click "Unsubscribe" at the bottom of any email

• Contact us directly at studio@maison-mizumi.com
  
  

6. How We Share Your Information

We may share your information with third-party service providers who help us operate the website and deliver our services, including:

• Payment processors (e.g., Stripe, PayPal)

• Shipping and logistics partners

• Website analytics platforms (e.g., Google Analytics)

• Email marketing tools (e.g., Klaviyo, Mailchimp)

All partners are required to process your data securely and only on our instructions.

We do not sell, rent, or trade your data for marketing purposes.

7. International Transfers

Our partners may process your data outside the EU. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your information.

8. Your Rights

You have the right to:

• Access your personal data

• Request correction of inaccurate information

• Request deletion of your data (“right to be forgotten”)

• Object to processing or request restriction

• Withdraw consent at any time (for example, for marketing emails)

• File a complaint with the Bulgarian Commission for Personal Data Protection or your local supervisory authority

To exercise these rights, contact us at studio@maison-mizumi.com.

9. Data Retention

We keep your personal data for as long as necessary to fulfill the purposes for which it was collected, including:

• For the duration of your customer relationship with us

• For as long as required by applicable laws (e.g., for tax records)

• Until you withdraw consent (in the case of marketing)
  
  

10. Cookies & Analytics

Our website uses cookies to ensure functionality and improve user experience. Some cookies are essential, while others (analytics and marketing) are optional.

You can manage your cookie preferences via your browser settings or when prompted on the site.

For more details, see our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those websites and encourage you to review their policies.

12. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal obligations. All updates will be posted on this page with a revised "Effective Date."

We encourage you to review this policy periodically.